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课程回顾 | Typographic Studies(1st Term Year 1)

发布时间:2021-02-19

Typographic Studies is a year 1 course for the BA (Hons) Visual Communication developed by University for the Creative Arts (UCA) and jointly delivered by tutors from UCA and Xiamen University. Its coursework is an introductory series of fast paced design exercises, essential for a designer to investigate, test and apply the guiding principles of typography, graphic image making and contextual research. Through a series of lectures, workshops, group critiques, and individual tutorials, students were taught to broaden their technical skills, whilst developing an understanding of how to communicate visually and graphically.

During 8 weeks of learning, students learnt how to develop ideas and experiment through the use of different software tools such as Adobe Illustrator and InDesign. They developed an understanding of how to simplify their designs and the presentation of their work – a skill that is highly important for a graphic designer.

《版面设计》是视觉传达设计专业的一年级课程,由来自英国创意艺术大学的教师团队设计,中英双方联合授课。课程通过一系列快节奏的基础设计练习,培养学生作为设计师的重要能力,包括探索、检验和运用在版面设计、图形设计及语境研究中的指导原则。课程结合课堂、工作坊、小组互评、一对一辅导的方式提升学生专业技能,加深其对视觉传达与图像传达的理解。

在8周的学习中,同学们在探索Adobe Illustrator、InDesign等不同软件的同时,学会了如何构思并展示自己的想法,进一步了解了视觉传达设计中的重要技能——简化设计思路与作品呈现。

Assessment tasks –

考核内容包括——

1. Anatomy of Type

Group type anatomy identification and individual; Visual and contextual research into designers and Gestalt theories

字体分解

字母组合与个体分解;关于设计师和格式塔理论的视觉研究与语境研究任务

蔡宛轩

王小文

2. Counterform

Illustrator experiments - digital image tracing, analogue drawings and vector drawings

负空间

运用Illustrator软件进行设计实验-数字图像描边、手绘与矢量图绘制

曹嘉文

朱思怡

3. Onomatopoeia

Analogue tests and digital experiments; Action of the word through the use of placement of type

拟声字体

手绘制图与数字设计实验;通过字型的摆放呈现动态文字

严鸿森

陈纯曦

4. Hierarchy

Series of page designs using different typographic layouts that explore the readability of text in InDesign

层次

运用InDesign软件中进行系列页面设计,探索不同排版方式中文字的可读性

杨振涛

陆文博

5. Circles

Concepts in relation to circles such as rhythm, order, contrast; Digital experiments using Illustrator

介绍与“圆”相关的概念,包括设计韵律、布局与对比;使用Illustrator软件进行数字设计实验

昌思祺

王鹤凝

6. Lines

Illustrator tasks with horizontal and vertical compositions

线条

使用Illustrator软件进行水平构图与垂直构图

周双洋

詹万馨

7. Poster development and review

Select outcomes and translate into A1 poster designs;Project evaluation on design decisions

海报设计与回顾

将作品转化为A1海报设计;对设计进行自我评价

伍学焱

吕昭熹

8. Poster design

Presented as final outcome.

海报设计——最终作品展示

Preview展览预告

(昌思祺、伍学焱、朱思怡、詹万馨、严鸿森、陈纯曦、曹嘉文、金沛霖、陆文博、周双洋、赵兆、杨振涛)

翻译:潘昱君、黄心怡