视觉传达设计 Visual Communication Design
视觉传达设计专业旨在挖掘学生基于视觉媒介的设计思维与表达能力，是一门融合艺术与科技的综合性学科。我们打造多维度的实践教学体系，教学聚焦于品牌形象、数字影像、网络交互、数字插画、信息可视化等在内的多元领域，培育学生的批评性思维和创意理念，确保学生能够具备成熟的审美判断力和执行力，形成个性化的设计语言来解决商业和社会问题。致力于培养学生成为运用媒介引领视觉审美潮流与赋能信息传播的创新者，成为能够与其他横向学科交叉融合的复合型人才。
Visual Communication Design is a comprehensive discipline that integrates art and technology, aimed to help students articulate design thinking and presentation through visual media. Through our multi-dimensional practical teaching framework, students will engage with a diverse range of fields, including brand identity, digital imaging, web interaction, digital illustration and information visualisation. The programme cultivates critical thinking and creative concepts, ensuring that students acquire mature aesthetic judgment and execution skills and forge a personalized design language to address both commercial and social issues. We are committed to nurturing innovators who leverage media to lead visual aesthetic trends and empower information dissemination, preparing them to be composite talents capable of integrating with other interdisciplinary fields.
环境设计 Environmental Design
环境设计是一门融合多学科知识的综合性应用学科，其核心在于通过系统性空间重构优化人居环境品质，促进人与自然关系和谐发展。课程体系由通识模块与综合实践模块构成，着力培养学生的创新思维与实践能力。本专业旨在培养具备国际视野与跨学科研究能力，掌握前沿设计理论与专业技术，兼具团队协作与双语沟通优势的复合型人才。毕业生应能灵活运用创新理念解决实际问题，胜任环境设计及相关领域的科研与实践工作，满足当代社会发展需求。
Environmental Design is a comprehensive applied discipline that integrates multidisciplinary knowledge. Its core lies in optimizing the quality of human living environment through systematic spatial reconstruction, and promoting the harmonious development of the relationship between humans and nature. The curriculum consists of general education modules and comprehensive practice modules in relevant fields, focusing on cultivating students' innovative thinking and practical abilities. This programme aims to cultivate versatile talents with international perspectives and interdisciplinary research capabilities, mastering cutting-edge design theories and professional technologies, and possessing advantages in teamwork and bilingual communication. Graduates should be able to flexibly apply innovative concepts to solve practical problems, be competent in scientific research and practical work in environmental design and related fields, and meet the needs of contemporary social development.
数字媒体艺术 Digital Media Arts
数字媒体艺术专业作为一门动态更新的学科，旨在帮助学生在美术背景下培养数字素养，应对科技创新带来的变化，适应作为艺术家在数字时代下的创作需求。在教学过程中，我们将带领学生逐步认识到学科的边界并非固定不变，以做好其在创意产业立足的准备。本专业尤为重视数字素养，数字文化和创造力的培养，致力于引导学生成为未来数字创意行业的领跑者，帮助他们发掘并表达自己独特的创意理念。
Our BA(Hons) in Digital Media Arts focuses on helping our students respond to creative technologies, become ready for employment in creative industries, and recognise that disciplinary boundaries are not fixed. Our students develop digital literacy framed in a fine art context. We are a live course that adapts to students' needs as artists working in the digital era. The three main things we focus on are: digital literacy, digital culture, and creativity (through practice and theory). All of which are framed around future-proofing our students for work in creative industries, whilst helping them establish their own unique creative voice.
2025届毕业生毕业去向落实率和深造率较首届再创新高，升学率、境外升学率均位列全校首位。其中，39人赴浙江大学、南京大学、哈尔滨工业大学、同济大学、厦门大学等国内“双一流”高校继续深造；138人收到加利福尼亚大学、伦敦大学学院、南洋理工大学、宾夕法尼亚大学等世界顶尖学府录取通知；61人进入上海中建海外、比亚迪、科大讯飞、OPPO 等知名企业工作。
Cohort of 2025 graduates achieved new highs in both rates of overall settlement and further study compared to the inaugural cohort, with the further study rate and overseas study rate ranking first across the university. 39 students went on to pursue further study at China’s "Double First-Class" universities, including Zhejiang University, Nanjing University, Harbin Institute of Technology, Tongji University and Xiamen University. 138 graduates received admission notices from world-renowned universities, such as the University of California, University College London, Nanyang Technological University, and the University of Pennsylvania. 61 graduates joined well-known companies including CSCEC Overseas (Shanghai), BYD, iFLYTEK, OPPO, etc.
